Carry a recognizable brand through the whole interface.
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Brand experience / Independent demoLive demo
SinfulSmoke.
A distinctive identity, carried through every screen.
The SinfulSmoke redesign explores how an established visual identity can shape a complete digital experience, from the opening composition to a detailed catalog view.
The challenge
A strong logo needs a site with equal character. The surrounding typography, imagery, navigation, and detail pages have to feel like parts of the same brand.
The approach
The existing identity anchors an editorial layout, rich catalog presentation, nested filtering, and responsive interactions. The public experience is explicitly a demonstration.
Current availabilityNon-transactional demonstration. Checkout and real ordering are disabled; this case study concerns the design and software implementation.
WHAT THE WORK ENABLESBuilt around
Built around
the useful details.
Specific capabilities, connected to
the people doing the work.
Make a detailed catalog approachable on desktop and mobile.
Show a complete design direction through an honest, labeled demonstration.
THE EXPERIENCEFrom the first step
From the first step
to the next one.
- 01
Discover
Start with an editorial composition grounded in the existing identity.
- 02
Explore
Search and filter the demonstration catalog.
- 03
Inspect
Open detailed item pages with a consistent visual and interaction language.
THE BUILD INCLUDES
- Complete brand-led website redesign
- Editorial catalog and detail templates
- Responsive search and filter interactions
LOOK UNDER THE HOOD
Interested in how it works?
Matthew’s developer portfolio covers the implementation, shared packages, and source examples behind this project.
Explore the engineering ↗